With Australians set to spend $1 billion on weight loss products by 2015-2016, does it make you wonder just how effective this industry is? It’s becoming pretty clear to me that there’s more money in obesity and sickness than in health a fact that weight loss industry is certainly clear of. People who are vulnerable and susceptible are being targeted by amoral and highly deceptive marketing strategies that make incredible promises that simply cannot be substantiated. There seems to be very little policing going on and huge amounts of money exchanging hands. I would put it out there that there needs to be some very simple rules that need to be followed for advertising a product:
1. The product MUST have proper independent scientific research backing its claims
2. It MUST have been shown to work in this research
3. The weight MUST be able to be kept off when no longer using the product
4. The results achieved in the research MUST be able to be replicated in a real world situation (i.e. it doesn’t require 8 hours of exercise every day)
Clearly these guidelines need to be more defined but I really think if we started with something like this, we’d see a massive improvement in the quality of the indstry.
Good morning and welcome! In regards to what we know works – creatine, caffeine, bicarbonate, protein supplementation, sports bars/gels, vitamins and minerals (in specific circumstances). Each of them have varying effects ranging from allowing our body to; work more effectively, recover faster, work at higher intensities, buffer the effects of lactic acid and more. Most of these products don’t cost an arm and a leg and have been proven very effective at appropriate doses. There is no ‘secret’ to weight loss. It’s a very simple formula. Expend more energy than you take in and you will have an energy deficit. The problem is that people are eating all the wrong foods (particularly sugary foods)and moving very little. The trick is really to find good food and physical activity that you enjoy. When we’re doing things that we like, adherence is high.
Great points altogether, you just received a emblem new reader. What might you recommend in regards to your publish that you just made some days ago? Any certain?