With Australians set to spend $1 billion on weight loss products by 2015-2016, does it make you wonderÂ just how effective thisÂ industry is? It’s becoming pretty clear to me that there’s more money in obesity and sickness than in health a fact that weight loss industry is certainly clear of. People who are vulnerable and susceptible are being targeted by amoral and highly deceptive marketing strategies that make incredible promises that simply cannot be substantiated. There seems to be very little policing going on and huge amounts of money exchanging hands. I would put it out there that there needs to be some very simple rules that need to be followed for advertising a product:
1. The product MUST have proper independent scientific research backing its claims
2. It MUST have been shown to work in this research
3. The weight MUST be able to be kept off when no longer using the product
4. The results achieved in the research MUST be able to be replicated in a real world situation (i.e. it doesn’t require 8 hours of exercise every day)
Clearly these guidelines need to be more defined but I really think if we started with something like this, we’d see a massive improvement in the quality of the indstry.